advertising that appeals to emotions - MARKETING
Warc: The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions Their findings help extend our thinking on the role of emotional appeals in advertising as they also introduce a new distinction in such appeals: “concrete versus abstract affect." The authors provide ... The Power of Emotional Appeals in Advertising: The Influence of Concrete Versus Abstract Affect On Time-Dependent Decisions Laweekly: Elaine A. Clark on the Importance of Emotions in Public Speaking and Performance Emotions play a significant role in various forms of communication, including public speaking, performance, podcasting, and voice-over work.
Understanding the Context
They are the connective tissue between the speaker and the ... Elaine A. Clark on the Importance of Emotions in Public Speaking and Performance