dentsu advertising - MARKETING
Reports say Dentsu may retain Xbox media duties, even as Microsoft deepens its partnership with Publicis, expanding the partnership across data and advertising initiatives globally. PubMatic, an independent technology company delivering a digital advertising supply chain, has announced that dentsu is the first to deploy pause ad campaigns across PubMatic’s premium Connected TV ... The US Federal Trade Commission is reportedly discussing potential antitrust law violation settlements with major advertising companies like Dentsu, Publicis, and WPP.
Understanding the Context
Variety: Dentsu Aims to Test VideoAmp-Backed Ad Buys Across Seven Media Companies Social Samosa: Microsoft shifts $700m global media account from Dentsu to Publicis Groupe Campaign Asia: How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia Most brands and agencies will agree that the explosion of digital advertising is contributing to the global climate crisis. The energy used through servers and processers in creating, storing, ... How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia