Market penetration is a measure of how much a product is being used by customers compared to the total estimated market for that product. Market penetration refers to the extent to which a product or service is adopted by its potential customers in a specific market. It's both a strategy and a metric.

Understanding the Context

As a strategy, market penetration ... Market penetration is more than a simple ratio. Greater market penetration can impact your bottom line in many ways—from increased awareness to competitive advantage. In fact, getting deeper into a ...

Key Insights

PENETRATED definition: 1. past simple and past participle of penetrate 2. to move into or through something: 3. to…. Learn more.

Final Thoughts

to enter, reach, or pass through something, as by piercing We penetrated to the interior of the Kasbah Define penetrated. penetrated synonyms, penetrated pronunciation, penetrated translation, English dictionary definition of penetrated. v. pen e trat ed , pen e trat ing , pen e trates v. tr. 1.

To enter, pass into, or force a way into: The needle penetrated the skin. Light penetrated the... penetrate (third-person singular simple present penetrates, present participle penetrating, simple past and past participle penetrated) To enter into; to make way into the interior of; to pierce. 'Penetrated' refers to entry or deep understanding, while 'perpetrated' involves committing an act, often negative.