Why Integrate Influencer Marketing into Your Marketing Strategy Influencer marketing can be a powerful addition to an integrated marketing plan. Influencers amplify your brand’s voice across multiple ... Unilever is rapidly expanding its influencer-led marketing strategy, growing its global network of brand advocates from 10,000 to nearly 300,000 people in 2 years as the FMCG giant shifts towards peer ...

Understanding the Context

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ... Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris.

Key Insights

The boundaries between influencer marketing and content marketing ... B2B Marketing Magazine: Influencer Marketing in B2B: Why It’s Time to Believe the Hype There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ... How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results?

Final Thoughts

What challenges are marketers facing with their ... A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...