The Indianapolis Star: Rocket CRM Expands Platform Capabilities with Advanced Customer Relationship Management and Social Media Marketing Automation Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management while integrating social media marketing automation into its core framework. Rocket CRM Expands Platform Capabilities with Advanced Customer Relationship Management and Social Media Marketing Automation Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons B2B Marketing Magazine: Social CRM provides a secret weapon for the sales team Many of today’s most successful companies are now using social media to understand their customers’ needs and stay one step ahead of the competition, says Andrew Yates, CEO of Artesian Solutions.

Understanding the Context

But ...