publicis agency holdcos company profile - MARKETING
It seems like the last quarter treated agency holdcos pretty well – the French ones, anyway. Take Publicis Groupe, which exceeded analyst forecasts yet again with an organic YoY growth rate of 5.7% ... MM&M: Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations The global agency sector is robust, despite “struggling” rivals dragging down share prices, and “clients need marketing partners more than ever”, the chief executive of Publicis Groupe has told ...
Understanding the Context
Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations Marcel's features are inspired by the results of Publicis Groupe’s global talent survey conducted in 2017, revealing authentic insight about how the people within our company want to work in the future. Marcel will give Publicis Groupe newfound opportunities to connect diverse and extreme skillsets seamlessly -- designers with data scientists, robotics with retail specialists, consultants ... Publicis Groupe Launches Operations in Ecuador Paris, – Publicis Groupe announced today the launch of Publicis Ecuador, a new agency to be aligned with the Publicis Worldwide global advertising network. Publicis Ecuador will open offices in both the capital of Quito and in the city of Guayaquil, the country's business centre.
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Key Insights
It’s no secret that Publicis Groupe has outperformed both on an absolute basis as well as in comparison to its ad holding company (“HoldCo”) brethren. In the last five years, Publicis’ market cap has ... Campaign Asia: Agency holdcos face a new crossroads: Reunite media and creative or risk irrelevance