Sponsorship is an increasingly popular marketing technique used by most businesses to gain a competitive advantage in the marketplace. If done properly, sponsorship has the capability of assisting in ... Many business leaders and their marketing teams dream of landing global sponsorship for their brand.

Understanding the Context

When brands partner up with more well-known organizations on campaigns or get involved in helping ... The ACC has hired FishBait Solutions, a sponsorship marketing agency, to “assist the conference in areas of revenue generation and innovation opportunities,” the league announced in a release ... Playmakers Sponsorship & Marketing is proud to announce a series of major industry awards that affirm the agency’s leadership in insight-driven, culturally relevant brand experiences. {{image}} At the ...

Key Insights

If you dissect any sponsorship, from FMCG to technology, the big question should be if that brand wasn’t involved, what difference would it make? True and legitimate sponsors are integral to that ... Marketing Week: Why brands competing at LA 2028 need to get out of the blocks now An Olympic Games sponsorship goes far beyond the event itself; it requires years of planning and activation to maximise return on investment. Successfully sponsoring the Olympics requires extensive ... Daily Press: Region/state roundup: ACC hires marketing agency to focus on generating revenue