programmatic ad buying platforms - MARKETING
Milwaukee Journal Sentinel: Advanced Curation Officially Launches AI-Powered Deal ID Platform to Streamline Programmatic Media Buying Advanced Curation Officially Launches AI-Powered Deal ID Platform to Streamline Programmatic Media Buying Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience. What is programmatic advertising? Programmatic advertising is the automated buying and selling of digital ad inventory, executed by software that decides—in milliseconds—whether to bid on a single impression, how much to pay, and which creative to serve.
Understanding the Context
Programmatic advertising is the automated buying of media or advertising inventory on digital channels such as social, over-the-top media (OTT), video, display, mobile apps, and even TV and audio. This adjective can describe things that seem planned out or programmed, rather than spontaneous: "The tour was so programmatic — it felt like our guide had repeated the exact same words a hundred times." PROGRAMMATIC meaning: 1. happening or done according to a plan or using a particular method: 2. using or relating to….
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Key Insights
Learn more. Programmatic ideas or policies follow a particular program. He gave up on programmatic politics and turned his back on public life. Collins COBUILD Advanced Learner’s Dictionary. Copyright © HarperCollins Publishers