Business Insider: Vereigen Media Showcases a Smarter Way to Combine Programmatic Advertising with B2B Demand Generation Vereigen Media Showcases a Smarter Way to Combine Programmatic Advertising with B2B Demand Generation B2B Marketing Magazine: Three reasons B2B marketers should care about programmatic advertising Programmatic is gaining in popularity. The majority of B2B marketers said they plan on investing more money in programmatic advertising in 2016, per a Dun & Bradstreet survey. Nearly two-thirds (65%) ...

Understanding the Context

Yahoo Finance: Vereigen Media Shares a Unified B2B Growth Model Connecting Demand Generation, ABM, and Advertising Vereigen Media Shares a Unified B2B Growth Model Connecting Demand Generation, ABM, and Advertising Demand Gen Report: Influencer Marketing, Programmatic Approaches & Privacy Compliance Shaping Advertising Strategies: New Research B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The “2024 State Of B2B Advertising” — fielded by account-based marketing (ABM) ...