what is a utm campaign - MARKETING
By adding utm campaign parameters to the destination URLs you use in referral links and ad campaigns, you can view which campaigns refer traffic. When a user clicks a referral link, the URL parameters are sent to Analytics, and the parameter values are visible in the Traffic acquisition report. On this page Add utm parameters to URL UTM best practices URL builders View custom-campaign data utm_campaign: producto, eslogan o código promocional; por ejemplo, spring_sale.
Understanding the Context
utm_source_platform: plataforma responsable de dirigir el tráfico a una propiedad de Analytics determinada (como una plataforma de compra que defina presupuestos y criterios de segmentación, o una plataforma que gestione los datos de tráfico orgánico). Ao adicionar parâmetros a um URL, você deve usar sempre utm_source, utm_medium e utm_campaign. Saiba mais sobre criadores de URLs: colete dados da campanha com URLs personalizados. Observação: os parâmetros UTM são omitidos nas dimensões a seguir.
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Key Insights
Página de destino + string de consulta Caminho da página + string de consulta utm_campaign: o produto, slogan ou código promocional, por exemplo, spring_sale utm_source_platform: a plataforma responsável por direcionar o tráfego para uma determinada propriedade do Analytics (como uma plataforma de compra que define orçamentos e critérios de segmentação ou uma plataforma que gere dados de tráfego orgânico). Generate custom campaign parameters for your advertising URLs. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. Traffic-source dimensions provide information about: Source: Where your traffic originates, such as Google, Baidu, and Bing.
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Medium: How users arrive at your site or app, such as organic, cpc, and email. Marketing efforts: The specific marketing efforts you use to drive that traffic, including campaigns, creative formats, and keywords. With Analytics, you have the option to collect traffic ... Overview Users arrive at your website or application through a variety of sources, including advertising campaigns, search engines, and social networks. This article describes how Analytics collects, processes, and reports the campaign and traffic-source data. Understanding campaigns & traffic sources In Analytics, the ad campaigns, search engines, social networks, and other sources that send ...
Explore detailed UTM zone maps with grid overlays and UTM coordinates. Quickly find your location’s UTM zone and understand how Universal Transverse Mercator mapping works.