Auto Remarketing: 5 features of Best Used Cars from Big Time Advertising Launched last week in Scottsdale, Ariz., during Used Car Week, Big Time Advertising rolled out its newest marketing solution tailored for independent and buy-here, pay-here dealerships. The company ... Forbes: Dealers Are Advertising Cars They Don’t Have.

Understanding the Context

The FTC Wants It To Stop Dealers Are Advertising Cars They Don’t Have. The FTC Wants It To Stop Yeah, you read the headline right. Ford has patented a system that, per the filing, would use several different sources of information to customize ad content to play in your car. One such information ...

Key Insights

A car shopper sees a vehicle online at a great price, clicks, calls or drives over and then learns the car is gone. Whatever the reason, that adds up to aggravation. Motor Trend: Ford Patents In-Car System That Eavesdrops So It Can Play You Ads Ford Patents In-Car System That Eavesdrops So It Can Play You Ads