HMRC has issued a fresh warning to millions of taxpayers. It comes as many people complete a Self Assessment return. They are being warned they must possess their 10-digit Unique Taxpayer Reference to ...

Understanding the Context

Understand your unique viewers data You can use unique viewers data to get a clearer picture of your audience size, or the estimated number of viewers who came to watch your videos over a given time period. Whether they watch on a computer or mobile, or watch more than once, that counts as one unique viewer. A unique pageview, as seen in the Content Overview report, aggregates pageviews that are generated by the same user during the same session. A unique pageview represents the number of sessions during which that page was viewed one or more times.

Key Insights