Marketing is a research-driven discipline, centered in consumer behavior, data analysis, and decision-making science. Different types of marketing exist to address different channels and business ... Morningstar: Industry Veteran J.C.

Understanding the Context

Montes Joins Intercept Music to Lead Global Marketing & Partnerships Industry Veteran J.C. Montes Joins Intercept Music to Lead Global Marketing & Partnerships Strategic partnerships are nothing new. For decades, companies have been working together, with businesses like Starbucks and Google; Spotify and Uber; and McDonald’s and Coca-Cola teaming up for ... Go-to-market (GTM) partnerships are an essential part of value creation and the innovation ecosystem.

Key Insights

Strategic, well-executed GTM partnerships create synergies, streamline technology integrations and ... Entrepreneur: How Strategic Partnerships Catapulted My Business to 200% Growth — and How They Can Help You, Too. The self-assured, individualistic nature of the entrepreneur belies the need for a robust network of partnerships. But you can only get so far on your own. Strategic partnerships, amid the shift to ...

Final Thoughts

How Strategic Partnerships Catapulted My Business to 200% Growth — and How They Can Help You, Too.