TikTok advertising leader Khartoon Weiss is leaving the short-form video company, joining a wave of American executives stepping down over the past year. In its quest for advertising dollars, TikTok is expanding to a new arena: search advertising. On Tuesday, the platform revealed Search Ads, allowing ad buyers to target search results through ...

Understanding the Context

Khartoon Weiss, the top executive for TikTok's North American advertising business, is leaving the company. This new partnership strengthens Scorpion's ability to help SMBs activate smarter, more efficient advertising on TikTok. SALT LAKE CITY, Jan. 12, 2026 /PRNewswire/ -- Scorpion, the leading provider of ...

Key Insights

Insider: TikTok's former North America ads lead is joining Google. Read the memo. Khartoon Weiss, the former lead executive for TikTok's North American ads business, is joining Google. TikTok's former North America ads lead is joining Google. Read the memo.

Final Thoughts

Los Angeles Times: TikTok ad leader steps down in latest high-profile exit