Casting for a corporate style commercial featuring an "employee" sharing about why their company is a great fit for their customers. Also casting extras for a customer role (non speaking) checking out ... A testimonial is a statement from a customer explaining how much they enjoyed a product or service.

Understanding the Context

To make a testimonial effective, pay attention to these 4 elements: A testimonial is a statement from a past customer that describes how a product or service helped them. Testimonials are often written by the business based on specific questions they ask satisfied customers. Discover 15 powerful testimonial page examples that enhance trust and engagement. Learn how to create impactful testimonials for your brand.

Key Insights

Today, testimonial is most often used to refer to a statement—such as one posted on any number of websites devoted to consumer reviews—that endorses a product or service. Learn how to write a testimonial that'll build trust with your readers and boost your credibility to potential customers or clients. How to Write a Testimonial: 7 Tips + 9 Examples - Smart Blogger The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities.