Houston Chronicle: An Effective Way to Ask for a Testimonial From a Client One of the reasons we hear from financial advisors who hesitate or don’t participate in testimonial marketing is the fear of exposing their clients’ information, and especially concerns that clients ... Leaving a customer review has never been easier, though not so much for wealth management clients. Fewer than 10% of SEC-registered firms reported using testimonials in their marketing materials, even ...

Understanding the Context

We’re excited about the SEC’s updated ruling on advisor testimonials. If you’re an RIA, you’re now able to capture your clients’ advocacy in written or video format. These testimonials will be used in ... Prospects expect you to say that your business is excellent but sometimes an outside opinion holds more weight.

Key Insights

Persuade prospects of the value of your services with a testimonial from clients. In the wake of the SEC’s revamp on rules around advertising last year, you probably know that advisors can now solicit, produce and feature client testimonials. You may also know that the new rules do ... Client testimonials can add credibility to your marketing message and help persuade potential clients to choose you as their advisor. “Potential clients can relate to the positive experiences of ...

Final Thoughts

Employee Benefit News: How to create a targeted client testimonial marketing plan that packs a big punch How to create a targeted client testimonial marketing plan that packs a big punch Entrepreneur: Getting the Best Testimonials From Clients to Use in Your Marketing The National Law Review: The Power of Social Proof: Building Trust Through Client Testimonials