technology marketers - MARKETING
Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ... B2B technology marketers are facing increased scrutiny on return on investment (ROI) alongside tighter budgets and elevated expectations as they plan for 2026, according to new research from market ...
Understanding the Context
marketingtechnews.net: Putting marketers and the C-suite on the same page through technology initiatives Putting marketers and the C-suite on the same page through technology initiatives Integrating technology and diversity is quickly becoming the key to unlocking the future of relevance for brands. Technology has the potential to enhance inclusivity in the marketing industry, but ... It’s a challenging commercial landscape for B2B marketers today. The end of cheap money from insatiable investors and the cooling of post-pandemic hyper-growth means the focus has shifted.
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Key Insights
Growth at ... Business Wire: Marketers Are Upping Their Software Spend, But Struggle With Their Tech Decisions Marketers Are Upping Their Software Spend, But Struggle With Their Tech Decisions