When you embark on a sales career, you know pitches are part of the deal. You've got to deliver presentations that persuade and win over your audience. But the idea of pulling this off is sometimes ...

Understanding the Context

If you’re pitching in a baseball or softball game, you want to get the batter out, whether swinging or just watching as those perfect pitches drop right into the strike zone. With sales pitches, it’s ... As people are so different with wildly different tastes, what works for one person is not guaranteed to work for another person. It's because of this that personalized sales pitches are such an ...

Key Insights