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Understanding the Context

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. As the CEO of a marketing agency for over 20 years, I have watched ... TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains.

Key Insights

TransUnion's latest analysis highlights how ... The room breathes a collective sigh of relief. The good news: the marketing budget is justified (for the time being). But here’s the problem: that number might not actually tell you anything useful. Marketing: How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap