MarTech on MSN: Retail media’s durability is tested as easy growth fades Trade budgets are drying up, measurement remains uneven and AI is reshaping discovery, forcing a more complex path forward. The post Retail media’s durability is tested as easy growth fades appeared ... Women's Wear Daily on MSN: Unlocking retail media success with shopper purchase rate Digital media allows retailers and brands to deliver dynamic, real-time content that can be updated instantly based on data, time of day, or inventory levels.

Understanding the Context

Drug Store News: Meijer’s retail media arm partners with tech company to drive engagement Meijer Media has teamed with Pentaleap to shift its retail media program to prioritize relevance for sponsored products. Demand Gen Report: Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right? Explore the challenges and opportunities in retail media, from fragmented tech stacks to robust measurement strategies.

Key Insights

Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right? Retail media’s early success was built on proximity to purchase and closed-loop measurement, a compelling alternative to probabilistic attribution elsewhere in digital advertising. After years of experimentation and pilot programs, in-store retail media is entering a new phase defined by clearer strategy and execution. MarketWatch: Grocery TV Adds to Leadership Team as In-Store Retail Media Accelerates NEW YORK, Jan.

Final Thoughts

28, 2026 /PRNewswire/ -- Grocery TV, the leading in-store retail media platform, today announced three strategic leadership hires: Neil Murphy as SVP of Retail Partnerships, Steve Sapp ... Campaign Asia: Commerce Max officially launches as Criteo address fragmentation in retail media Commerce media platform Criteo has officially launched its self-service demand-side platform (DSP), Commerce Max to streamline the fragmented retail media landscape. Retail media has proven to be a ... adexchanger: Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat Retail media is evolving from clicks and carts to conversations and context. As generative and conversational AI reshape how people discover products across the answer ecosystem, retail media leaders ... Albertsons’ Brian Monahan on What Happens When Retail Media Enters the Chat Total Retail: Retail Growth is Going Local.

Media Plans Haven’t Caught Up