Laweekly: Is Your Retail Marketing Strategy Future Ready? Insights from Ray Sheehan, the Founder of Old City Media Is Your Retail Marketing Strategy Future Ready? Insights from Ray Sheehan, the Founder of Old City Media Retailers use video marketing and advertising to engage consumers across different media and commerce channels.

Understanding the Context

Crafting an effective strategy involves reaching the right audience and pairing branded ... WESTPORT, Conn. -- Manufacturers have a long way to go when it comes to marketing their brands effectively at retail, according to results of a survey of retail marketing executives issued last week. In an industry where many companies rely on selling products that are the same or similar to competitors’ offerings, retailers are embracing content marketing as a means to stand out from the crowd ...

Key Insights

The key to learning how to grow a retail business is by being in the right place at the right time, establishing solid connections with customers, executing brand and marketing functions, and ... Marketing Dive: Retailers look beyond social feeds for brand storytelling in 2026 American Eagle’s marketing has been a lightning rod for discussion lately, but some of the apparel retailer’s most experimental bets could be flying under the radar. In May, the brand launched a ...