red six media - MARKETING
Support (RED) in the fight to end AIDS by shopping (RED), making a donation, or engaging with us on social media. Introducing the new (RED) Creative Council, a group of brilliant individuals leading in their fields—from fashion to photography and film, design to journalism, management, and more—coming together to support (RED) in its mission to make preventable and treatable disease preventable and treatable for everyone. Chaired by Laura Brown, founder, LB Media, the (RED) Creative Council will help ...
Understanding the Context
Shop (RED) When you choose (RED), your choices raise money, heat, and urgency for the fight to end AIDS. Now, more than ever, your choices count. Follow @red for exclusive (RED) content you won’t find on any of our other channels! We’ll be showing off (RED) products, participating in the latest challenges, giving you an inside look at (RED) HQ, and raising awareness about our fight to end AIDS!
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Products (RED) partners with the world’s most iconic brands to create (RED) versions of your favorite products. When you shop (RED) with our partners, your choice helps raise money, heat, and urgency for global health crises. How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice. The December event follows two previous (RED) Auctions conducted by Sotheby’s, which together raised $68 million. The first, organized by Bono and Damien Hirst in February 2008, featured works donated by Hirst, Banksy, Anish Kapoor, Marc Quinn, Georg Baselitz and Howard Hodgkin, among others, and established 17 new auction records.
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When you shop (RED), your purchase helps support life-saving health programs where they're needed most.