Most small business owners expect to spend more budget and more time on marketing in 2026, according to recent research from Constant Contact. The report was based on data from a survey of 1,500 small ... Business Insider: Winterberry Group Expects 9.4-Percent Growth in Its ‘Annual Outlook’ for U.S.

Understanding the Context

Ad, Marketing and Data Spend in 2026 to Top $660B – Following a Resilient, Stable 2025 Winterberry Group Expects 9.4-Percent Growth in Its ‘Annual Outlook’ for U.S. Ad, Marketing and Data Spend in 2026 to Top $660B – Following a Resilient, Stable 2025 WebFX reports provide a 3-step guide to connect marketing spend to revenue, focusing on attribution, data accuracy, and insightful reporting. DMNews: Why spending more on marketing is often the most expensive mistake Tension: Companies spend more each year on marketing while consumer trust and attention continue to erode. Noise: The industry celebrates bigger budgets as progress, confusing spending volume with ...

Key Insights

NEW YORK, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Artificial intelligence (AI) is translating from investment to practical application at a rapid pace in the U.S. advertising, marketing and data landscape, ... Fort Worth Star-Telegram: A 3-step guide to connecting marketing spend to revenue