publics media - MARKETING
The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m global media account to Publicis. The news will come as no surprise to ... Publicis takes Microsoft from Dentsu and underlines where media buying is heading It is understood Publicis won the bulk of Microsoft’s media account from the incumbent, Dentsu, without a pitch.
Understanding the Context
News first emerged last week that Microsoft was set to move the account, more than a ... The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global media business. Microsoft has appointed Publicis Groupe as its global media partner, moving the account away from Dentsu. The account has been with Dentsu since 2014 and in the U.S.
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its media spend is worth $559 ... Yahoo! Sports: Publicis Media Strikes Pacts to Buy Ad Positions in Women’s Sports for Clients Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled the launch of Women’s Sports Connect, a new offering made via ...