psychographics definition - MARKETING
PSYCHOGRAPHICS definition: the use of demographics demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies. See examples of psychographics used in a sentence. Psychographics definition refers to the qualitative study of consumers based on psychological attributes, such as values, desires, goals, interests, and lifestyle choices.
Understanding the Context
The American Journal of Managed Care: Understanding Psychographics and How All Health Care Behavior Is Local On the opening day of Patient-Centered Oncology Care, Robert Groves, MD, of Banner | Aetna, discussed the use of psychographics to predict health behavior in local populations. Why do some people ... Add Yahoo as a preferred source to see more of our stories on Google. Amid crashing waves of information and content, psychographics are one way to keep your targeted audiences from drowning in a sea ...
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Key Insights
Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. The meaning of PSYCHOGRAPHICS is market research or statistics classifying population groups according to psychological variables (such as attitudes, values, or fears); also : variables or trends identified through such research. Psychographics are characteristics of consumers that relate to their psychological attributes, such as values, attitudes, interests, lifestyles, beliefs, and personality traits.