programmatic strategy - MARKETING
MediaPost: Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up Why It's Time For Marketers To Rebuild Programmatic Strategy From The Publisher Up Dhingra will oversee business strategy, revenue growth and partnerships as the company expands globally and strengthens its focus on programmatic, CTV and AI-led advertising solutions ... Programmatic curation partner SBS has appointed Niki Chana as Programmatic Strategy Director and David Sargant as Director of Programmatic Operations. This marks a key step in the company’s UK growth ...
Understanding the Context
As media leaders guiding clients through a dynamic, fragmented, and increasingly expensive advertising landscape, we must confront a hard truth: too much of today's programmatic ad spend still fails ... DAX US has named Jennifer Tang as Senior Vice President of Programmatic. Tang joins the Global-owned digital audio advertising firm with more than 20 years of agency and publisher experience, ... DMNews: Programmatic’s biggest loyalty test: when your brand decides it can do it alone Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.