What is programmatic advertising? Programmatic advertising is the automated buying and selling of digital ad inventory, executed by software that decides—in milliseconds—whether to bid on a single impression, how much to pay, and which creative to serve. Videoplaza, a London-based video ad management and ad serving platform, on Thursday announced the launch of a programmatic trading platform, dubbed Konnect.

Understanding the Context

The launch of Konnect marks the first time ... Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ... This adjective can describe things that seem planned out or programmed, rather than spontaneous: "The tour was so programmatic — it felt like our guide had repeated the exact same words a hundred times." PROGRAMMATIC meaning: 1.

Key Insights

happening or done according to a plan or using a particular method: 2. using or relating to…. Learn more. Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience. Programmatic ideas or policies follow a particular program.

Final Thoughts

He gave up on programmatic politics and turned his back on public life. Collins COBUILD Advanced Learner’s Dictionary. Copyright © HarperCollins Publishers Define programmatic. programmatic synonyms, programmatic pronunciation, programmatic translation, English dictionary definition of programmatic. adj. 1.

Of, relating to, or having a program.