programmatic advertising explained - MARKETING
No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...
Understanding the Context
Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ... Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms.
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We’re doing something about it. The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ... adexchanger: CTV Should Be Automated – But It Doesn’t Need To Be Programmatic There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
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CTV Should Be Automated – But It Doesn’t Need To Be Programmatic In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...