programmatic ad spend

MediaPost: Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.

Understanding the Context

The report was based on data from a survey conducted in November 2025 ... It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ... exchangewire.com: UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning Campaign Asia: Third of brands to boost programmatic DOOH spend in next 18 months Third of brands to boost programmatic DOOH spend in next 18 months