In a conversation with Dr. Annurag Batra, Kartik Sharma discusses the Omnicom–IPG merger, platform-first future, and why the media agency's biggest transformation has nothing to do with cost-cutting ... On Wednesday, Omnicom reported its first earnings since closing its $13.5 billion acquisition of IPG, and guess what?

Understanding the Context

AI will be a key growth driver for the combined company. (Uh, duh.) Executives ... More About Advertising: Omnicom scores major post-merger win with $190m IBM global media CNBCTV18: Watch | Omnicom bets on Acxiom data, AI to drive growth in India, Asia Pacific post IPG deal The Omnicom Group is betting on data and artificial intelligence to drive growth across India and Asia Pacific following its acquisition of Interpublic Group (IPG), with executives highlighting the ... Watch | Omnicom bets on Acxiom data, AI to drive growth in India, Asia Pacific post IPG deal The Federal Trade Commission violated the First Amendment by prohibiting Omnicom from contracting with news ratings services as a condition of its merger with Interpublic Group, NewsGuard claims in a ...

Key Insights

Campaign Asia: Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity' Publicis Groupe's chief executive Arthur Sadoun has welcomed the announced Omnicom-IPG deal, saying it offers an opportunity for Publicis. In an internal video to staff, Sadoun said such an ...