omnicom chicago - MARKETING
MM&M: Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene Gone are the days of the old Chicago ad scene. Erased in Omnicom’s multibillion-dollar takeover of IPG are legacy agency brands like MullenLowe, FCB and DDB — the latter two which maintained ... Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene MM&M: Jack Morton spins off Omnicom, merges with Impact XM and takes on PE backing Jack Morton spins off Omnicom, merges with Impact XM and takes on PE backing Jack Morton, Omnicom’s global experiential agency is merging with competitor Impact XM and going private by way of a private equity-backed deal.
Understanding the Context
Omnicom acquired Jack Morton when it bought Interpublic ... Ad Age: Jack Morton is being sold soon after being acquired by Omnicom Publicis, Omnicom, WPP, Dentsu, Havas, Horizon Media and Stagwell built operating systems for brands using generative AI and agentic technology. Here is how they compare.