Meta recently unveiled a suite of updates including new Reels ad placement options, improved creator partnership discovery, and new AI creative tools. Reels trending ads – which enable ad placement ... Digiday: Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say Meta’s measurement and attribution updates are welcomed, but not ground-breaking, ad execs say Muse Spark is purpose-built for Meta’s products.

Understanding the Context

It will power a smarter and faster Meta AI, and over time unlock new features that cite recommendations and content people share across Instagram, Facebook, and Threads. Our models are scaling predictably. Muse Spark is an early data point on our trajectory, and we have larger models in development. Muse Spark is our most powerful model yet ...

Key Insights

Today, we’re rolling out a new, optical-forward pair of Ray-Ban Meta glasses that support nearly all prescriptions. We’re also introducing new colors and lens options for Ray-Ban Meta and Oakley Meta frames, and advanced software updates like hands-free nutrition tracking and Meta AI WhatsApp summaries. Our First Prescription-Optimized AI ... In 2023, we developed the Meta Training and Inference Accelerator (MTIA), a family of custom-built silicon chips to power our AI workloads efficiently. Now, we’re developing and deploying four new generations of chips within the next two years — a much faster pace than typical chip cycles — to support ranking, recommendations, and GenAI workloads.

Final Thoughts

As our current AI workloads continue to ...