media planning tools based on historical spend - MARKETING
MediaPost: DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
May 28, 2026
MediaPost: DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying Digiday: Media agencies test AI planning agents, while edging toward buying tools The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— This story first appears at TheDesk.net, a premium source for original news ... Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.