media planning and buying software

MarketWatch: Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying Digiday: Media agencies test AI planning agents, while edging toward buying tools NEW YORK — Local video-focused ad tech company Locality has launched what it is calling “an all-in-one media planning and buying platform” designed to assist advertisers in the planning, buying and ... As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ... Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs.

Understanding the Context

Speaking as the once market leading ... Forrester is out with a new report, which finds that 81% of marketers say their firms plan to increase their principal media buying—acquiring media directly from agencies—in 2026. The finding is based ... NEW YORK, /PRNewswire/ -- Guideline a leading provider of Ad Intelligence and Media Plan Management technology today announced the launch of its Media Plan Management MCP Server, a new ...