Marketing Dive: Dentsu enriches sports marketing data strategy with Sports Innovation Lab Monster Beverage Corporation MNST is sustaining its strong growth momentum by tightly aligning innovation, pricing discipline and high-impact marketing into one cohesive strategy. As the energy drink ... QSR magazine: A&W Restaurants Appoints Amanda Potts VP of Marketing and Innovation A&W Restaurants, an all-American QSR with more than 105 years of experience in business and serving communities, announced today Amanda Potts as vice president of marketing and innovation for A&W ...

Understanding the Context

Just like I underestimated the value of new technology in my routine, many businesses overlook innovative approaches in their marketing strategies. For busy executives, time is a critical asset. Last ... Under Armour, Inc.

Key Insights

UAA has streamlined its marketing functions to enable faster decision-making and deeper consumer connections. Significant strides have been made in social media engagement, ... Thousands of companies try to get their names into the online space every day, hoping to reach customers and establish themselves in their market. While the modern world presents many marketing ... The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

Final Thoughts