In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ... Fierce Healthcare: WebMD Ignite rolls out new healthcare marketing solution amid 'perfect storm' of AI disruption, budget constraints WebMD Ignite rolls out new healthcare marketing solution amid 'perfect storm' of AI disruption, budget constraints In the world of healthcare marketing, AI, data and technology are paramount for engaging with audiences in meaningful ways.

Understanding the Context

At IPG Health’s 8 th annual Next: Innovation Week, trailblazers, influencers ... USA TODAY: Keith White on Reframing Medical Device Marketing for the Modern Healthcare Economy Medical device marketing can be regulated and still be exciting,” he explains. “People think the goal here is to sell products, but instead, it’s about proving system-level value.” ... Keith White on Reframing Medical Device Marketing for the Modern Healthcare Economy Yahoo Finance: Elpida Launches New AI-Powered Marketing Compliance Platform for the Healthcare Industry TEL AVIV, Israel, --(BUSINESS WIRE)--Elpida, the healthcare industry’s leading AI-powered marketing compliance platform, announces today the launch of its new platform designed to ...

Key Insights

Charlotte Observer: The healthcare software marketing playbook: Winning in an $84B, high-stakes market An $84 billion market suggests momentum. In healthcare, it also signals restraint. A new marketing playbook from Elevation Marketing examines how hospitals evaluate and purchase software in a sector ...