MedCity News: Healthcare Marketing is Missing the Mark in Three Big Ways While recent challenges facing the healthcare industry have eroded patient trust and increased patient dissatisfaction, effective marketing and communications strategies can rebuild trust in the ... Medical Xpress: The power of marketing in health care: A way to narrow the disparities in health outcomes for First Nations communities The power of marketing in health care: A way to narrow the disparities in health outcomes for First Nations communities MM&M: The future of healthcare marketing: Building a transformative relationship with AI The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge is how healthcare marketers can harness AI’s potential while safeguarding ...

Understanding the Context

AOL: The healthcare software marketing playbook: Winning in an $84B, high-stakes market An $84 billion market suggests momentum. In healthcare, it also signals restraint. A new marketing playbook from Elevation Marketing examines how hospitals evaluate and purchase software in a sector ... Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture.

Key Insights

Currently, we are witnessing an increasing ... In today’s healthcare landscape, hospitals and healthcare organizations face a growing challenge: providing exceptional care while also meeting rising expectations around accessibility, ... Becker's Hospital Review: What 15 health system marketing chiefs are watching in ’25 Artificial intelligence and personalizing the patient experience via digital are top of mind for health system marketing chiefs in 2025. Here are the trends that chief marketing officers say they’ll ... Saul Marquez, Founder & CEO at Outcomes Rocket, a marketing agency that helps health tech and med tech companies accelerate growth.

Final Thoughts

It started with a campaign to target overburdened hospital chief ... Delve into the latest findings from the Propolis Community Index, showcasing pivotal trends and strategies in the B2B healthcare sector. Crafted from data collected up to April 2024, this ...