In 2026, marketing leaders face a pressure test unlike any before. The landscape is shifting rapidly—technology is advancing, buyer expectations are evolving and the definition of “good” marketing is ... Morningstar: Half of Marketing Leaders Can't Defend How They Measure ROI.

Understanding the Context

Boards Are Starting to Notice. New research from Haus finds only half (49%) of marketing and finance leaders measure how marketing is driving business outcomes, 71% believe AI-powered marketing tools prioritize short-term ... Half of Marketing Leaders Can't Defend How They Measure ROI. Boards Are Starting to Notice.

Key Insights

Inc.com on MSN: These marketing leaders were asked how they’d spend an extra $1 million—and their answers reveal where social is headed These marketing leaders were asked how they’d spend an extra $1 million—and their answers reveal where social is headed B2B Marketing Magazine: How B2B Marketing Leaders Prioritize When Everything Is Critical For today’s B2B marketing leaders, prioritization is no longer a periodic planning exercise. It is a continuous leadership discipline, performed under scrutiny, constraints and competing demands. HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. This year 55 honorees were selected. Through impressive marketing efforts, ...

Final Thoughts

The HousingWire award spotlight series highlights the individuals and organizations that have been recognized through our Editors’ Choice Awards. Nominations for HousingWire’s 2025 Marketing Leaders ...