You might be doing social media but do you know what social media is doing for you? If the answer is no, then maybe it’s time to assess your key social media metrics, says Claire Weekes Social media ... Social media reporting allows businesses to measure the effectiveness of their efforts.

Understanding the Context

Progress is reported, problems are identified, and teams can plan future strategies. When data is collected ... Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Key Insights

You’re Googling social media marketing questions at 10 p.m. because your boss asked about ROI and you didn’t have an answer. Or maybe you’re a business owner staring at flatlined engagement, wondering ... Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Twitter, Facebook, blogging and other forms of social media are hot topics, even in a recessionary economy.

Final Thoughts

In fact, The National Retail Federation’s Shop.org and Forrester Research found that among ...