journal advertising research - MARKETING
Rochester Institute of Technology: Kwon joins the 'Journal of Advertising Research' as associate editor. Eun Sook Kwon, associate professor in the School of Communication, has joined the Journal of Advertising Research as an associate editor. Lauga, Dominique Olié, Elie Ofek, and Zsolt Katona.
Understanding the Context
"When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly." Journal of Marketing Research (JMR) 59, no. 2 (December ... Researchers from Kedge Business School, University College Dublin, University of Bath, and University of Texas at Austin published a new Journal of Marketing article that examines how the ...
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EurekAlert!: The past and future of gender research in marketing – and its relevance to contemporary societies The past and future of gender research in marketing – and its relevance to contemporary societies Harvard Business School: When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly When and How Should Firms Differentiate? Quality and Advertising Decisions in a Duopoly