Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Influencer marketing isn’t going anywhere, especially in the case ...

Understanding the Context

2024 has been a solid year for creator-economy fundraising. Creator startups focused on AI, e-commerce, influencer marketing, and newsletters drew in dollars. These 17 startups raised at least $10 ... I’ve been a creator myself since 2024, but for the last decade I’ve overseen hundreds of campaigns for B2B and CPG brands as a fractional CMO and influencer marketing strategist for startups.

How Influencer Marketing Campaigns Transform Startups

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Key Insights

The most ... Influencer marketing is becoming a strategic tactic for companies looking to further differentiate themselves in the face of intense market competition. To help entrepreneurs understand how and why ... TechCrunch: Modash is flipping the influencer marketing script by connecting brands with the long tail of creators Modash is flipping the influencer marketing script by connecting brands with the long tail of creators MSN: They quit an influencer marketing startup and built their own. Now they’re projecting to make $3 million Storytime aims to turn influencer marketing into a scalable, city-by-city marketplace for local businesses.

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Final Thoughts

When Aris Yeager and Philip Davis quit their jobs at influencer marketing software company ... They quit an influencer marketing startup and built their own. Now they’re projecting to make $3 million MSN: Turn it up: Aggressive marketing strategies for startups in any industry The first thing startups are concerned about is how to start generating profit. The route of that profit is revenue, which is a marketing factor. But without a large budget, how do you market, get ... Business Insider: How influencer marketing is making its way over to Threads, from cross-posting to Instagram to affiliate links How influencer marketing is making its way over to Threads, from cross-posting to Instagram to affiliate links