Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to.

Understanding the Context

Why not? What’s changed? It comes down ... I think, by definition, if you are reading this blog you are an inbound marketer or you are trying to better understand inbound.

Key Insights

I write as a 20-year PR-man who has found Inbound Marketing as part of ... In the marketing world, there’s often a clear divide between outbound and inbound strategies. Outbound marketing – things like radio, TV, and print – pushes a message out to the audience. Inbound ... Inbound marketing offers a strategic approach for benefits advisors to pull employers towards your agency rather than relying exclusively on outbound tactics.

Final Thoughts

In today's competitive employee benefits ... As companies look for more ways to acquire and retain customers, it is essential to have the proper methodologies in place to ensure customer success. Inbound marketing can be a key part of this ... For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ... B2B Marketing Magazine: PR and Inbound Marketing – Like two tectonic plates moving inexorably together!

PR and Inbound Marketing – Like two tectonic plates moving inexorably together!