A recent study from Opera Software, makers of the popular Opera web browser, released a study on Friday quantifying advertising effectiveness across the gamut of mobile operating systems and found ... Pocket Gamer.Biz: User acquisition’s next level: How mobile OEM advertising is changing the game User acquisition’s next level: How mobile OEM advertising is changing the game Over the past few years mobile marketing has opened up new opportunities for firms to communicate and engage with their target audience in a more effective way. Over the past few years mobile ...

Understanding the Context

With mobile device ownership and usage soaring in this region, there is no doubt that mobile should be a key part of the media mix. But instead of getting carried away with widespread brand visibility ... Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more.

Key Insights

Small businesses need a mobile ... Proceedings began with a session on effective use of branded content, presented by Eric Lee, GM of JWT Singapore, and Sierna Liu, CEO of Filmworks China. The pair noted the value for brands in ... Your brand is a global brand, whether you know it or not. Through the proliferation of mobile devices and the apps that are on them, people around the world have on-demand access to your brand.

Final Thoughts

No ...