French-owned Havas Digital has launched mobile marketing agency Mobext, timed to coincide with the mobile channel's growth in the United States. Founded last year, Mobext is already operating in Spain ... Havas has acquired Hamburg-based digital performance-marketing agency Eprofessional, enlarging its portfolio of performance-marketing services.

Understanding the Context

The agency will keep its independent branding, while ... Havas Group has announced the acquisition of Front Networks, an independent advertising agency focusing on social and digital marketing in China. Front Networks has more than 200 people in Beijing and ... Don Epperson, the chief executive of one of Madison Avenue's biggest digital marketing services organizations, Thursday detailed a plan that is transforming the way Havas plans, buys and manages ...

Key Insights

Campaign Asia: Havas India scouting for acquisitions in PR, performance marketing, digital and consulting Havas India scouting for acquisitions in PR, performance marketing, digital and consulting MediaPost: Havas Digital Chief Unveils 'Virtual Brand Network,' New Online Trading System Akin To Wall Street's Futures Market Havas Digital Chief Unveils 'Virtual Brand Network,' New Online Trading System Akin To Wall Street's Futures Market