One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

Understanding the Context

AS USA: Burger King, a fourth-division soccer team, and FIFA 20: the best marketing campaign ever? Burger King, a fourth-division soccer team, and FIFA 20: the best marketing campaign ever? CNBC: Chick-fil-A launches its biggest ever marketing campaign as restaurant industry traffic shrinks Chick-fil-A launches its biggest ever marketing campaign as restaurant industry traffic shrinks A successful digital marketing campaign is one that reaches the right people with the right message at the right time, all while working towards clear and measurable goals. It’s a mix of clever ideas, ...

Key Insights

AOL: KFC Turned a Massive Chicken Shortage Into the Best Marketing Campaign Ever KFC Turned a Massive Chicken Shortage Into the Best Marketing Campaign Ever