Search Engine Roundtable: Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools “Search engine optimization as we knew it is over,” says one AI guru. But what’s not over, she says, is how you get found online. These words were uttered by Susan Frew, an entrepreneur, corporate ...

Understanding the Context

For years, Search Engine Optimization (SEO) was straightforward: invest in keyword research, build links, focus on content optimization, and eventually rise through the search engine rankings. But the ... Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an ... The Indianapolis Star: BVM Offers Generative Engine Optimization (GEO) to Help Brands Win in AI Search BVM Offers Generative Engine Optimization (GEO) to Help Brands Win in AI Search Search Engine Land: Optimizing for AI: How search engines power ChatGPT, Gemini and more This post was sponsored by TAC Marketing.

Key Insights

The opinions expressed in this article are the sponsor’s own. After years of trying to understand the black box that is Google search, SEO professionals have ...