global advertising spend - MARKETING
A study from WARC, specialists in marketing effectiveness, has found that global advertising spend is on course to grow 10.5 per cent in 2024 to a total of $1.07 trillion (€0.96tn) – the best ... The Middle East war is already clawing at advertising spend as business confidence and economies globally take a hit. S4 Capital is the first of the global players to say that clients have been ...
Understanding the Context
Worldwide ad spending will climb 8.8%, while total marketing spending will rise 9.8%, this year, according to the just-released 2026 edition of PQ Media's annual Global Advertising & Marketing ... The balance of power in digital advertising is set for a shake-up, with Meta forecast to surpass Google in global ad revenues for the first time by the end of 2026, according to Emarketer’s latest ... WARC forecasts global ad spending will rise 10.4 percent to $1.32 trillion, but warns geopolitical risks could disrupt growth.— This story first appears at TheDesk.net, a premium source for original ... New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing planning in 2026 NEW YORK, NY, UNITED STATES ...
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MediaPost: PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point A study from WARC has found that a prolonged conflict in the Middle East could threaten $49.9 billion (€43.2bn) of global advertising growth this year, and $93.9 billion over the next two years. A ...