Gen Alpha teens, dubbed by consumer insights platform Attest as the ‘Autonomous Generation’ for their independence, creativity and digital fluency, are spending more time gaming than they are watching ... FoodNavigator: Gen Alpha and Beta: Functional food and beverage’s next big bet The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier. Opportunities, challenges and key ingredients.

Understanding the Context

Blue's Best Life on MSN: Why Gen Alpha is changing the way fast-casual restaurants design their menus There is a seismic shift happening right now in the fast-casual restaurant industry, and it's being driven by a generation that can't even legally vote yet. Gen Alpha, the cohort born between 2010 and ... Why Gen Alpha is changing the way fast-casual restaurants design their menus Music Week: BPI announces 'Making Music Relevant For Generation Alpha' insight session Christened ‘Meaningful Connections: Making Music Relevant For Generation Alpha’, the session will take place on at 3pm in the newly opened UMusic Shop, Camden, and will feature special ... Advanced Television: Survey: Gen Alpha spends more time gaming than watching TV Nielsen: Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting increased use over the past 12 to 18 months.

Key Insights

Among Gen Alpha, that figure ...