The American Journal of Managed Care: Dr Robert Groves Explains Psychographics and How the Data Are Used Psychographics is a way of categorizing someone based on their everyday behaviors using data that are collected every time they go to the store or post on social media, said Robert Groves, MD, ... Harvard Business Review: Psychographics Are Just as Important for Marketers as Demographics Business Wire: “Psyched About Psychographics” White Paper from Mary Cook Associates Explores Each Generation’s Characteristic Housing Preferences Post Pandemic CHICAGO--(BUSINESS WIRE)--Mary Cook Associates (MCA), a national, award-winning commercial interior design firm, today published a white paper entitled “Psyched about Psychographics,” which examines ... “Psyched About Psychographics” White Paper from Mary Cook Associates Explores Each Generation’s Characteristic Housing Preferences Post Pandemic Morningstar: Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM Psympl Releases Executive Whitepaper on the $124 Trillion Great Wealth Transfer, Calling Psychographics the Missing Link to Protecting and Growing AUM