exchangewire.com: Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch Maximising Your Brand Marketing Strategy Around Major Sporting Events – Q&A with Katie Arena, Clinch Trade shows, conferences, and other events remain critical to your B2B marketing strategy in 2026. As in-person engagement continues to rebound, marketers are under increasing pressure to deliver ... Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome.

Understanding the Context

She ... Forbes: A Conversation With Capital Group’s Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business ... Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth ... A Conversation With Capital Group’s Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business ...

Why Events Are Important To Your Marketing Strategy

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Key Insights

Special Events: Six Digital Marketing Strategies to Help Promote Your Next Event Marketing: How AI Will Shape Trust and Personalization in B2B Events in 2026 Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your ... Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

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Final Thoughts

Business Wire: Cvent Unveils Innovative Event Marketing & Video Hub with Launch of “Cvent Events+” Cvent Unveils Innovative Event Marketing & Video Hub with Launch of “Cvent Events+”